One single point of contact, from concept to publication. 12 years of experience. 15+ apps delivered.
In short: I build iOS and Android apps for clients in Cork (210,328 residents) and across Munster. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
You just published your app. Congratulations.
You type the name in the search bar. It does not appear. You type your main keyword. Still nothing. You scroll down, you scroll again and again.
Let's pause. Take a breath.
This is completely normal. Being published does not mean being visible. There are over over 2 million apps on Google Play and 2 million on the App Store. It is an ocean.
Many companies in Cork invest tens of thousands of dollars in development, but forget the most crucial step. App Store Optimization, or ASO.
It is like opening an incredible restaurant in a dead-end street of Munster, with no sign and no address. Nobody will come by accident.
If I had to summarize ASO to a client in Cork over coffee, I would say it is the art of dressing your app so the nightclub bouncer likes it.
The bouncer is the algorithm. If you are badly dressed, you do not get into the search results.
There are 5 fundamental pillars to get through the door.
The first pillar is visible text: your title and subtitle. This is where your most powerful keywords must be. Not your meaningless marketing slogan.
The second pillar is invisible text. The hidden keyword field on iOS and the long description on Google Play. This is where we place your target audience's vocabulary in Munster.
The third pillar is visuals. The icon, the preview video, the screenshots. Users do not read, they look. Your screenshots must explain the app's value in exactly 3 seconds.
The fourth pillar is reputation. Ratings and reviews. It is a matter of trust.
The fifth pillar, often forgotten, is update frequency. An app that has not been updated in a year is considered dead by the stores.
In short: 65% of App Store downloads come directly from the internal search engine (Apple, 2025). Mastering these 5 pillars means making sure you capture this audience.
ASO is not an option. It is the foundation of your success in Ireland.
This approach makes all the difference for my clients in Cork.
Twelve years ago, I launched my very first mobile application. Phones have changed since then, but my job remains the same: turning ideas into concrete tools.
From my office in Bordeaux, I help entrepreneurs and SMBs design iOS and Android apps that make real sense. I don't just code for the sake of coding. I try to understand your business, your users, and your actual needs.
My goal is simple. Build an application that people will actually want to use every day. The key point: we build for them, not for us. Let's talk about yours.
I have guided dozens of clients over the past 12 years. And I know exactly what the number one fear is when launching an app project.
It is the fear of losing control.
You hand over your baby, sign an estimate, and then hear absolutely nothing for three months. You become entirely dependent on a technical black box. 🕵️♂️
The key advantage of our collaboration is total transparency.
It is a matter of trust. Even if I am not physically sitting in your office in Cork, you see absolutely everything that is happening.
To achieve this, we set up simple and highly effective workflows.
To optimize an app's ranking in Cork, we do not play guessing games. We use data.
Data is the only ultimate judge.
The most important factor: A/B testing screenshots can improve install conversion rates by 20 to 30% (Apple, 2025). But to measure that, you need the right toolbox.
First, there are the official consoles: App Store Connect for iOS and Google Play Console for Android. These are our dashboards. This is where we publish, modify keywords, and look at the basic statistics for Ireland.
Then, there is my personal tool: professional analysis tools. I use specialized software to track positions, analyze the competition, and find keyword opportunities that others forget.
These professional tools are my radar. It tells me where we are good, and where we are losing ground.
We also use specialized tools to monitor ratings and reviews in real time. It is a matter of trust. If a major bug appears in Munster, negative reviews will pour in. We need to know within the minute to react.
Working on your mobile ranking is not a weekend sprint. It is a cycle of continuous improvement.
Many clients in Cork think you put a few keywords on launch day and never touch it again. This is wrong.
My process unfolds in several precise steps.
Let's pause. Take a breath. This is methodical work.
The key point: 65% of downloads come from organic search (Apple, 2025). If we miss this target, we miss the market.
We do not change everything at the same time. If we change the title, the icon, and the keywords on the same day, we will never know what had a positive or negative impact.
We move step by step, using the store tools to measure every change. I support you throughout this process to make your app a leader in Ireland.
This is exactly what I offer to businesses in Cork.
A client from Cork came to me in a panic. His e-commerce app was in freefall.
The reason was visible at first glance: the average rating had dropped to 2.8 stars.
The most important factor: 77% of users read reviews before installing an app (Statista, 2025). With 2.8 stars, your conversion rate is close to zero.
It is a matter of trust. The user thinks it will not work, or worse, that it is a scam.
The worst part is that the app worked well. But there had been a payment bug that lasted three days in Munster the previous month. Frustrated users destroyed the rating. Since then, the bug was fixed, but the rating remained.
We implemented a strict rescue plan via the Google Play Console.
First, we replied publicly to all negative comments explaining that the issue was resolved.
Talking about an ASO budget without talking about return on investment makes no sense.
Let's pause. Take a breath. And look at the real market numbers in Cork.
The key advantage: a paid installation costs real money, while an organic installation is free (Statista, 2025). And organic retains three times more.
My support adapts to your needs in Munster:
Do the math. If optimization brings you just one more qualified organic user a day, the recurring revenue adds up very fast for your business in Ireland.
App Store Optimization pays for itself very quickly if properly executed. It is technical, semantic, and visual work that requires sharp expertise. Do not let your budget disappear into the bottomless pit of ad networks before securing your organic foundations. Let's talk for 15 minutes.
In Cork, this expertise makes all the difference.
The mobile gaming and social apps market in Cork is a bloody battlefield.
This is where App Store Optimization requires the most visual and semantic aggression.
In short: A/B testing screenshots can improve the conversion rate by 20 to 30% (Apple, 2025). For a mobile game in Munster, it is a matter of survival.
Your app icon is the number one determining factor. If it does not catch the eye among 50 other games, you are dead. We use testing tools to compare colors, displayed characters, and facial expressions on the icon.
Yes, it goes that deep.
For lifestyle and social apps in Ireland, keywords are highly volatile. Trends change every month. Professional analysis tools allow me to detect these new search queries before your competitors take the spot.
The preview video on the App Store page is mandatory for these sectors. The user must feel the excitement of the game or the dynamics of the social app in less than 5 seconds.
ASO is not instantaneous. It is like SEO. Generally, it takes between 3 to 6 months to see solid and stabilized results in Cork. The algorithm needs time to index your changes, analyze user behavior, and trust you.
We never ignore a negative review. It is a matter of trust. You must reply calmly, with empathy, and show that the issue is being handled. The most important factor: 77% of users read reviews (Statista, 2025). A good public response turns a negative review into proof of professionalism.
Optimization is never finished. The ideal is to monitor positions weekly with professional tools, and make major adjustments (keywords, visuals) every 1 to 2 months on the app stores. The Munster market evolves, and so do your competitors.
This approach makes all the difference for my clients in Cork.
Ready to launch your app in Cork?
You have the idea. You know your market in Munster. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
Let's pause. Let's breathe.
In 15 minutes, you will know exactly where to start.
Book a free call →15 minutes to start your project
Book a free call →