One single point of contact, from concept to publication. 12 years of experience. 15+ apps delivered.
In short: I build iOS and Android apps for clients in Toronto (2,794,356 residents) and across Ontario. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
You just published your app. Congratulations.
You type the name in the search bar. It does not appear. You type your main keyword. Still nothing. You scroll down, you scroll again and again.
This is completely normal. Being published does not mean being visible. There are over over 2 million apps on Google Play and 2 million on the App Store. It is an ocean.
Many companies in Toronto invest tens of thousands of dollars in development, but forget the most crucial step. App Store Optimization, or ASO.
It is like opening an incredible restaurant in a dead-end street of Ontario, with no sign and no address. Nobody will come by accident.
Many companies in Toronto make the same mistake. They launch their app and throw all their budget into Facebook or Google Ads.
It is like renting a luxury house. It is beautiful, but as soon as you stop paying rent, you are out on the street.
ASO is building your own house.
App Store Optimization is the set of techniques that allow your app to appear naturally at the top of store search results.
We work on semantics, conversion visuals, and user review management.
The key advantage: organic installs retain 3 times better than paid installs (Statista, 2025). Why? Because the user took the initiative to look for you.
The winning strategy in Ontario is not choosing between ASO and paid acquisition. It is doing things in the right order.
First, we optimize the app page according to the strict criteria of Apple and Google. We make sure that if 100 people visit the page, a maximum number hits the Get button.
Then, once this conversion machine is ready, we inject targeted advertising budget.
If you do it the other way around, you pay a high price to send people to a page that does not inspire trust. You are losing money every day in Canada. And let's fix this together.
In Toronto, this expertise makes all the difference.
Are you having problems with your current app? Plummeting ratings? Unexplained slowdowns? They click. They quit. They forget.
It's the worst-case scenario. And that's exactly where I step in. Backed by 12 years of experience, I help businesses from Bordeaux rescue failing iOS and Android projects. I run the diagnosis, we identify the roadblocks, and we fix them to finally offer a smooth experience to your users.
In short: don't let a bad start ruin your idea. Let's correct the course together.
You are launching your project in Toronto.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
Toronto is the one Canadian market where you will be compared against agencies with account managers before anyone looks at the work. That changes the conversation: the question stops being whether it can be built and becomes who you will actually be talking to. With me it is the person writing the code, which on a first product is worth several weeks.
The reason it is worth weeks is loss of signal. In an agency, what you say in a meeting is restated by an account manager, passed to a technical lead, and cut into tickets for developers who have never heard you speak. Each step loses a little intent. When you explain why a screen has to behave a certain way, the person who will write it is listening, and can tell you in the same breath that it will cost three extra days or that it will fight the platform.
The honest limit is the other side of that. One person is not a team of thirty. I will not take a project that needs four developers in parallel to hit a fixed date, I do not do interface design at the level of a specialist studio, and if the product has to launch on iOS, Android, web and a connected TV at once, you need something other than me. I say that in the first conversation rather than the third month.
Practically, Toronto is six hours behind me, so your morning is my afternoon and we get about three hours of real overlap a day. That is enough to answer a blocking question the same day and to hold a weekly call, and it is not enough for a project that needs continuous discussion. Ontario also has its own privacy rules, and if your users include health information the requirements tighten considerably — worth settling at the start, because it determines where the data is allowed to live.
Invent Better starts by removing, not adding. An app that does one thing properly ships in two months; one that does five things halfway never ships at all. Given that 80% of features planned in advance are never actually used (Pendo, 2025), the useful question is not whether a feature would be nice, but whether anyone still uses the app without it.
ASO is not just a matter of words. It is an analytical and technical discipline.
To push your app up the search results in Toronto, I use a precise arsenal of tools. You do not fly a commercial plane by sight.
The foundation is the native platforms. App Store Connect and the Google Developer Console. They give us the raw data on the behavior of users in Ontario.
But raw data is not enough.
I am not a marketing agency in Toronto that will send you an unreadable, automatically generated PDF report.
I am a developer and product expert. I know how the stores work from the inside.
Our ASO collaboration is organized around rigorous monthly tracking. The algorithm changes, your competitors in Ontario evolve, your users change their vocabulary.
We must constantly adapt.
Every month, we analyze positions using professional analysis tools. We look at the keywords where we are advancing, and the ones where we are falling behind.
The most important factor: organic apps retain 3 times better than those from paid acquisition (Statista, 2025). The goal of our joint work is to maximize this organic share.
I also keep a very close eye on your direct competitors in Canada. If a new app lands and steals your main keyword, we must react immediately.
We also work on review management. I help you set up strategies to prompt positive ratings at the right time in the app, according to Apple's rules.
It is teamwork. You know your business, I know the algorithms. Together, we make your app unmissable.
This approach makes all the difference for my clients in Toronto.
We often underestimate the impact of design on ranking. Mistakenly.
I supported a booking app in Ontario. Their semantic ranking was good. They were well positioned on their target keywords in Toronto.
But people saw the app and did not click.
The key advantage: A/B testing screenshots can improve conversion by 20 to 30% (Apple, 2025). We had a massive untapped lever here.
Their screenshots were pretty, but they told no story. It was just the app interface on a white background. No explanation. No user benefit highlighted.
The user is not going to guess what your button does. They click. They quit. They forget.
We used the native App Store tools to run a scientific A/B test.
We created a B variant. We added clear titles on every image. We highlighted the main feature on the very first screenshot. We used contrasting colors.
ASO is the rare marketing spend that keeps working after you stop paying for it. Paid acquisition stops the day the budget stops; a store listing that ranks keeps delivering installs for months. Because every app starts from a different position, I work in levels of intervention rather than a single package.
ASO is not an expense. It is the only marketing investment that keeps paying off months after you stop touching it.
Do you prefer paying Facebook every day, or building a sustainable asset?
To support you in Toronto, I offer several levels of intervention, depending on your app's maturity.
ASO rules are not the same for everyone. The algorithm reacts differently depending on your sector in Toronto.
If you are in e-commerce, travel, or food delivery, the competition is savage in Ontario.
The key point: the top 10 results capture 90% of downloads (Apple, 2025). If you are a shopping app and you are not on the first page for "buy clothes online", you are invisible.
In these sectors, brand semantics matter a lot, but intent search is paramount.
The user types "pizza delivery" or "cheap flight". Your screenshots must immediately show the ordering interface or the internal search engine. Not a boring login screen.
They click. They quit. They forget.
We must also work on seasonal keywords. For e-commerce in Canada, the November ASO strategy for Black Friday must be ready in September. If you change it the day before, Google Play bots will not have time to index you.
With professional analysis tools, I monitor these trends so your digital storefront is always relevant at the right time.
Businesses in Toronto that understand this are already ahead.
It is massive. Stores love living apps. Updating your app regularly in Toronto proves that you maintain your product. Furthermore, each update is an opportunity to reset certain algorithms and test new keywords.
I use professional keyword analysis and position tracking tools. They allow us to monitor your app's ranking, analyze your competitors' keywords in Ontario, and generate precise reports on your progress. This is what enables me to make decisions based on real data, not gut feeling.
We look at which keywords your competitors in Canada are ranking for. If they forgot an important niche, we dive into it. The key point: the top 10 captures 90% of downloads (Apple, 2025). We also study their weaknesses in reviews to highlight your strengths in your own visuals.
Ready to launch your app in Toronto?
You have the idea. You know your market in Ontario. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start.
Book a free call →30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.