One single point of contact, from concept to publication. 12 years of experience. 15+ apps delivered.
In short: I build iOS and Android apps for clients in Toronto (2,794,356 residents) and across Ontario. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
You have a mobile app project in Toronto.
And you are asking yourself the big question. iOS or Android?
Let's look at reality.
Android holds a 72% global market share (Statista, 2025).
That is massive.
Out of the 2,794,356 residents in Toronto, the vast majority have an Android smartphone in their pocket.
If your customers use Android, you have no choice. You need to be there.
But careful. Making an Android app is not just ticking a box.
It is an ecosystem with its own rules. Its own design standards.
The most important factor is creating a smooth experience, no matter the phone brand.
Samsung, Xiaomi, Oppo, Google Pixel. Your app must run perfectly everywhere.
That is where I come in.
People often ask me whether to start with iOS or Android for a project in Toronto.
The answer depends on your target audience and your budget.
The key advantage of Android is its massive reach.
Especially in emerging markets or for the general public.
But there is a fundamental difference with Apple.
Apple controls everything. They have about twenty iPhone models in circulation. It is easy to test.
Android is the wild west.
Google reports there are more than 24,000 active Android device models (Google, 2025).
Some have tiny screens. Others run on Android versions that are five years old.
This fragmentation makes testing much more complex and expensive.
You have to ensure the app does not crash on a cheap four-year-old phone, while still leveraging the power of the latest Samsung Galaxy.
However, Android is often the best choice to start if you are doing B2B in the Ontario area.
For example, equipping your delivery drivers or field technicians with inexpensive rugged tablets.
In that scenario, Android's open ecosystem is unbeatable.
Are you having problems with your current app? Plummeting ratings? Unexplained slowdowns? They click. They quit. They forget.
It's the worst-case scenario. And that's exactly where I step in. Backed by 12 years of experience, I help businesses from Bordeaux rescue failing iOS and Android projects. I run the diagnosis, we identify the roadblocks, and we fix them to finally offer a smooth experience to your users.
In short: don't let a bad start ruin your idea. Let's correct the course together.
You are launching your project in Toronto.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
Toronto is the one Canadian market where you will be compared against agencies with account managers before anyone looks at the work. That changes the conversation: the question stops being whether it can be built and becomes who you will actually be talking to. With me it is the person writing the code, which on a first product is worth several weeks.
The reason it is worth weeks is loss of signal. In an agency, what you say in a meeting is restated by an account manager, passed to a technical lead, and cut into tickets for developers who have never heard you speak. Each step loses a little intent. When you explain why a screen has to behave a certain way, the person who will write it is listening, and can tell you in the same breath that it will cost three extra days or that it will fight the platform.
The honest limit is the other side of that. One person is not a team of thirty. I will not take a project that needs four developers in parallel to hit a fixed date, I do not do interface design at the level of a specialist studio, and if the product has to launch on iOS, Android, web and a connected TV at once, you need something other than me. I say that in the first conversation rather than the third month.
Practically, Toronto is six hours behind me, so your morning is my afternoon and we get about three hours of real overlap a day. That is enough to answer a blocking question the same day and to hold a weekly call, and it is not enough for a project that needs continuous discussion. Ontario also has its own privacy rules, and if your users include health information the requirements tighten considerably — worth settling at the start, because it determines where the data is allowed to live.
Invent Better starts by removing, not adding. An app that does one thing properly ships in two months; one that does five things halfway never ships at all. Given that 80% of features planned in advance are never actually used (Pendo, 2025), the useful question is not whether a feature would be nice, but whether anyone still uses the app without it.
An app that crashes is a user lost forever.
It is a question of logic. The user does not have time to suffer through your bugs.
In fact, 62% of users uninstall an app following a technical problem (Statista, 2025).
The most important factor in my process is technical quality.
How do we ensure the app will hold up on the thousands of different Android phones in Toronto?
I work with clients everywhere, from France to Canada.
It does not matter if you are based in Toronto or elsewhere, the method is the same.
The key advantage is asynchronous and transparent communication.
No need for three-hour meetings that lead nowhere.
We use tools like Slack, Trello, or Jira. You see exactly where I am.
Every week, you receive an update on your Android phone.
You test the new feature directly from your office in Toronto.
If there is weird behavior on a specific Samsung model, you report it to me and I fix it.
I manage the entire Google Play Console.
Signing certificates, store descriptions, translation management, store listings.
You do not have to dive into this administrative complexity. You stay focused on your business. I handle the technical side.
It is a partnership. I am here to advise you, not just execute.
If I have to say no to a feature because it will slow down the project, I will tell you. That is my role as an expert.
Sometimes, the Android app is not meant for the general public.
I worked for a technical intervention company whose teams travel all over the Ontario area.
Their technicians needed a tool to record field data. Often in basements in Toronto, where there is no cellular network.
The key advantage of Android here is hardware choice.
Instead of buying overpriced iPads, the company bought low-cost rugged Android tablets. Perfect for construction sites.
The technical challenge was 100% offline functionality.
I used Room DB, Android's local database.
The technician fills out the report, takes photos, and the app stores everything locally.
As soon as the tablet catches a network signal again, the app silently syncs the data with the company server in the background.
Furthermore, we used "Kiosk Mode".
The tablet is locked down. The technician can only launch the company app. Impossible to go on YouTube or change settings.
No need to go through the tedious public Google Play Store validation. The app is distributed privately, directly to the company fleet.
Maximum efficiency.
An Android app generally costs 10 to 15% less than its iOS equivalent. The reason is practical rather than technical: Google's development tools are free and more flexible, and the Play developer account is a one-off fee rather than an annual one. The scope of your app still sets the figure — the platform only shifts it at the margin.
I do not have a reserved domain. I adapt to your market in Toronto.
The key advantage of Android is its technical flexibility.
For a clean initial project (MVP), expect between 2 and 4 months of work. Things must be done right for the Toronto market.
It is a mandatory document on the Google Play Store. It explains to users in the Ontario area what data you collect and why. I fill it out with you.
By optimizing the code. Poorly managed background tasks drain the battery, and the user deletes the app. We sit down and think about the architecture.
Yes, Google's API allows blocking usage if the user in Toronto has a version that is too old. Very useful for security.
The golden rule: explain the value, then ask. If we ask for camera access for no reason upon opening, the user in Canada refuses.
It is when the app freezes. It is perceived as a bug. The key point is to optimize speed so the screen never locks up.
Yes, both languages can coexist. If you have an old app in Toronto, we can progressively upgrade it in Kotlin.
I integrate the design. If you do not have a UI/UX designer, I collaborate with experts who will create the screens for you.
I use physical devices (Samsung, Pixel, Xiaomi) and emulators covering a wide spectrum of screen sizes.
Contact me at the bottom of this page. We will schedule a call to ensure your idea makes technical sense.
Ready to launch your app in Toronto?
You have the idea. You know your market in Ontario. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start.
Book a free call →30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.