Apple wants to understand why you ask for a permission
"This app would like to access your location." Today, tons of users get suspicious right at this moment. Logical.
Many mobile projects think they have a visibility problem.
So they invest : Facebook Ads, Google Ads, influencers, massive acquisition. Downloads rise. But behind… users disappear immediately.
And that's when a very important reality appears : the problem was not advertising. The problem was the product.
Attracting isn't enough
Because attracting users isn't enough. You then have to make them want to stay, show them value fast, avoid frustration, build a clear experience.
Otherwise, advertising just becomes a disappointment accelerator.
And honestly, this is extremely common in mobile.
Great marketing, bad onboarding
An app can have great marketing, beautiful branding, strong visibility. But if behind it the onboarding is confusing, crashes are common, the flow feels slow, the user understands nothing, the downloads don't mean much anymore.
According to Adjust (2024), apps with bad onboarding lose up to 77% of users within 3 days after install. Even those with perfectly optimized campaigns.
Still investing as if visibility could fix it
The worst part is that many projects still keep increasing the acquisition budget. As if visibility would fix the user experience. Spoiler : it doesn't.
Because in the end, marketing attracts. Experience decides whether users stay. And that difference changes a lot.
Analyze before spending
Before spending massively on acquisition, you usually need to analyze why users leave, where they drop off, what annoys them, what breaks trust.
Sometimes, simply improving the first screen, the speed, the product understanding, the stability, pays off much more than a big ad campaign.
And honestly, many products discover this far too late.
Is your acquisition turning into accelerated disappointment ? Book a 15-minute call to identify the friction killing your marketing returns.
