Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Store listings, screenshots and keywords: how people find an app once it is published.
An app can have great marketing, beautiful branding, strong visibility. If onboarding is confusing, downloads don't mea…
02The app crashes. Screens are slow. The flow is confusing. Yet the ad budget keeps growing. As if pulling in more would …
03A bad public rating influences downloads, conversion, credibility and acquisition cost. And you can't really erase it.
04Marketing brings people in. The experience decides whether they stay. That difference is huge — and most projects learn…
05A one-star review is painful. It is also one of the most valuable pieces of market research you will ever receive — com…
Native or cross-platform, app or website, one platform or two. The decisions that cost the most to change later.
Review, rejections, requirements and the paperwork between a finished app and a published one.
Why people leave an app in the first week, and what keeps them coming back.
What makes an app feel slow, what makes it crash, and how both are measured rather than guessed.
How a budget is built, where the money actually goes, and how scope moves a quote.
What changes when the app is for a restaurant, a clinic or a building site.
An app is not finished when it ships. What the following year actually involves.
Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
You can also write to me directly on WhatsApp: same number I use every day, a French professional line that works internationally.