Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
What makes an app feel slow, what makes it crash, and how both are measured rather than guessed.
An excellent interface is not necessarily the one you notice. It is often the one you completely forget about while usi…
02There's a world between a recent iPhone on fiber Wi-Fi and a mid-range phone in the subway. Users don't judge your code…
03A specifications document is not a professional-looking PDF. It's a survival tool that prevents the famous "oh… I thoug…
04Users need to trust your app with their data. But heavy-handed security messaging can be as damaging as no messaging at…
05If your app takes more than 2 seconds to load a key screen, you are losing users before they even get to see your produ…
06That physical stamp card in your customer's wallet is invisible most of the time. A loyalty app is on the device they c…
07High battery consumption is one of the most silent killers of app retention. Users will uninstall an app that noticeabl…
08You do not need to know how to code to understand how an app works. The restaurant analogy explains everything simply.
09A travel app that does not work without internet abandons its users at the worst moment. Here is how to design an effec…
10Your user is on a plane, train, or abroad without data. Your app shows a blank screen. They will never come back.
11Silent crashes are your app's worst enemy. Here is how to detect them before your users leave.
Native or cross-platform, app or website, one platform or two. The decisions that cost the most to change later.
Review, rejections, requirements and the paperwork between a finished app and a published one.
Why people leave an app in the first week, and what keeps them coming back.
How a budget is built, where the money actually goes, and how scope moves a quote.
Store listings, screenshots and keywords: how people find an app once it is published.
What changes when the app is for a restaurant, a clinic or a building site.
An app is not finished when it ships. What the following year actually involves.
Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
You can also write to me directly on WhatsApp: same number I use every day, a French professional line that works internationally.