Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Review, rejections, requirements and the paperwork between a finished app and a published one.
Massive promises. Heavily retouched screenshots. AI everywhere. Everything looks incredible. Then the user downloads… a…
02Before even opening an app, users look at the screenshots. In seconds, they build a mental expectation. That's where ev…
03Apple asks for a test account. The team says "no problem". Then at review time: wrong password, no 2FA access. Rejected.
04There's a huge difference between a simple V1 and an unfinished app. And Apple sees it immediately.
05Building a mobile app isn't just building a product. It's also surviving an ecosystem that keeps changing.
06The App Store or Google Play listing creates a promise. When the app does not match what was sold, the shock is brutal.
07Google Play rejections are more common than most developers expect — and they are rarely random. Here are the most freq…
08Your app store screenshots are your most-viewed marketing material. Most developers treat them as an afterthought. The …
09Apple's strict App Store rules are frustrating — but they protect your brand image. Here is why their high standard is …
10Discover why publishing on Android takes time. From device fragmentation to Google's new testing rules, here's what you…
11Discover why publishing an Apple app can take time and how to anticipate blocks related to features and infrastructure.
12Many project owners underestimate publishing on the stores. Discover the administrative, technical, and human obstacles…
13Discover the 4 key steps to create a high-performing and lasting mobile app with the Invent Better method, from the fir…
Native or cross-platform, app or website, one platform or two. The decisions that cost the most to change later.
Why people leave an app in the first week, and what keeps them coming back.
What makes an app feel slow, what makes it crash, and how both are measured rather than guessed.
How a budget is built, where the money actually goes, and how scope moves a quote.
Store listings, screenshots and keywords: how people find an app once it is published.
What changes when the app is for a restaurant, a clinic or a building site.
An app is not finished when it ships. What the following year actually involves.
Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
You can also write to me directly on WhatsApp: same number I use every day, a French professional line that works internationally.