A mobile app needs maintenance like a car
Publishing an app is 30% of the work. Maintaining it is the other 70%. Here is why maintenance is your best investment.
Invent Better Blog
Ideas to better launch your mobile app.
Analyses, field stories, and best practices for your mobile project. Written by Mickael, 12 years delivering apps that hold up in the real world.
In this issue
5 recent articles
You're all caught up — new articles coming soon.
Also in this issue
2 more reads
01
Can you publish an Android app quickly? The ground truth
Discover why publishing on Android takes time. From device fragmentation to Google's new testing rules, here's what you…
02Can you publish an iOS app quickly? The market reality
Discover why publishing an Apple app can take time and how to anticipate blocks related to features and infrastructure.
What we write about
The most important factor for a mobile project is understanding every step — from idea to launch. Our articles cover strategy, scoping, design, build, testing, and publication on the App Store and Google Play. According to Statista (2025), 63% of web traffic comes from mobile — making the quality of a mobile app more decisive than ever. We also share field notes on maintenance and long-term growth. The France Num initiative confirms that digital is essential for business growth.
Why read our blog?
In short: most mobile blogs repeat the same generic tips. Ours is different. Every article comes from a real project or a real challenge faced over 12 years and 15+ shipped apps. We explain what worked, what didn't, and why — no jargon, no fluff. With over 6.3 billion smartphone users worldwide (Statista, 2025), making the right mobile choices matters more than ever. Our content is updated regularly to stay relevant.